PROSPECTS AND OPPORTUNITIES
Health and wellness trend will remain the key growth driver
Yoghurt and sour milk products in the US are well-positioned for continued growth, driven by consumers’ sustained interest in health and wellness trends, particularly gut health and weight management. As economic uncertainty persists, exacerbated by potential Trump-era tariffs and ongoing global conflicts, consumers are expected to seek more value from their food choices.
Regulatory changes to boost demand for low-sugar and clean label yoghurt
The US yoghurt market is expected to be impacted by the USDA’s Food and Nutrition Service’s updated nutrition standards for school meals and breakfast. Beginning 1 July 2025, yoghurt served in schools must contain no more than 12g of added sugars per 6-ounce serving.
Yoghurt innovation expands beyond breakfast to meet evolving lifestyle behaviours
While yoghurt remains a breakfast staple, its role in the US diet is expanding. Consumers are increasingly using yoghurt as a versatile ingredient in cooking and as a convenient snack throughout the day, including in post-workout recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in USA?
- Which are the leading brands in Yoghurt and Sour Milk Products in USA?
- How are products distributed in Yoghurt and Sour Milk Products in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in the US - Category analysis
KEY DATA FINDINGS
Plain yoghurt and sour milk products benefit from healthy image
High demand for Greek yoghurt influences the competitive landscape
Supermarkets and wholesale clubs embrace functional dairy as e-commerce and DTC sales rise
Health and wellness trend will remain the key growth driver
Regulatory changes to boost demand for low-sugar and clean label yoghurt
Yoghurt innovation expands beyond breakfast to meet evolving lifestyle behaviours
Dairy Products and Alternatives in the US - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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