PROSPECTS AND OPPORTUNITIES
Volume growth is set to be driven by health trends and evolving consumption habits
Sales of yoghurt and sour milk products are expected to increase steadily over the forecast period, driven by a combination of traditional preferences and emerging consumer trends. Traditional sour milk products such as kefir and ryazhanka are expected to maintain solid performance, particularly among older consumers for whom these items remain staples of the everyday shopping basket.
Innovation is set to focus on fortified and functional products across the forecast period
Aligned with the health and wellness trend, launches across the forecast period are set to focus on both functional, and fortified recipes. For example, small local manufacturer Favor has launched a unique portioned kefir, 125g, fortified with Omega-3.
Local brands are set to adopt youth-oriented marketing to drive engagement and sales growth
Manufacturers are expected to increasingly target younger generations of Ukrainians to stimulate demand for yoghurt and sour milk products. Local brands such as Halychyna and Molokiya are actively leveraging social media platforms to engage with this demographic, employing creative and contemporary marketing strategies to build interest.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Ukraine?
- Which are the leading brands in Yoghurt and Sour Milk Products in Ukraine?
- How are products distributed in Yoghurt and Sour Milk Products in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Ukraine - Category analysis
KEY DATA FINDINGS
Innovation supports double-digit growth in yogurt and sour milk products
Yagotynsky Maslozavod strengthens its leading position as Ehrmann impresses with imported yoghurts
Retail e-commerce gains ground, however, supermarkets retain its lead
Volume growth is set to be driven by health trends and evolving consumption habits
Innovation is set to focus on fortified and functional products across the forecast period
Local brands are set to adopt youth-oriented marketing to drive engagement and sales growth
Dairy Products and Alternatives in Ukraine - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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