PROSPECTS AND OPPORTUNITIES
Cheese offers stable growth potential, driven by established position in local households
Over the forecast period, retail sales of cheese in Spain are expected to record a current value CAGR of 5% (2025 constant value CAGR of 3%), reaching EUR5.4 billion.
Health and wellness trend places greater focus on protein content
A focus on the protein content in cheese is expected to gain significant traction in Spain, aligning with the broader health and wellness trend. Building on the success of high-protein products in other dairy categories, Grupo Lactalis is expanding its El Ventero brand with the El Ventero Proteína range, offering sliced hard cheese, salad cubes, and cottage cheese.
Players look to invest in more sustainable production processes
Sustainability is expected to remain a top priority for cheese producers over the forecast period, with both leading players and smaller manufacturers intensifying their efforts. Grupo Lactalis will continue to advance its sustainable practices, ensuring that 95% of the milk used in its popular cheese brands, such as El Ventero and Gran Capitán, meets high animal welfare standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Spain?
- Which are the leading brands in Cheese in Spain?
- How are products distributed in Cheese in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Spain - Category analysis
KEY DATA FINDINGS
Solid growth driven by health trend and rising interest in different cheese varieties
Brands make gains despite strength of private label options in Spain
Supermarkets retains dominance, driven by Mercadona
Cheese offers stable growth potential, driven by established position in local households
Health and wellness trend places greater focus on protein content
Players look to invest in more sustainable production processes
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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