Retail value sales of cheese are expected to rise in current terms, but fall at constant 2025 prices over the forecast period. Japan’s shrinking population is set to reduce the potential consumer base for cheese, contributing to a decline in volume sales over 2025-2030.
Although the cheese market overall will be negatively impacted by increased prices and the declining population, the healthy image of cheese will benefit the category in line with growing interest in health and wellness, which was accelerated by the COVID-19 crisis. While their priority was immune health during the height of the pandemic, it has been shifting to other health concerns such as improving overall health or weight management.
Although the market is still negligible, plant-based cheese is gaining attention. Because cheese in Japan is largely reliant on imported sources, a weakened yen and continued increases in the costs of energy and raw materials has led to a challenging situation for cheese.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsThis report originates from Passport, our Cheese research and analysis database.
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