PROSPECTS AND OPPORTUNITIES
Cheese sales are set to rise as demand grows for quality, convenience and innovation
Cheese sales in Finland are expected to increase over the forecast period, driven by growing consumer interest in a broad variety of products, including hard, soft, functional, and everyday cheeses. This broad range will help to boost demand and support value growth.
Health and wellness trends will continue in cheese, but flavour and texture remain key
The health and wellness trend is expected to remain a strong driver in the Finnish cheese market over the forecast period. However, for healthier cheese alternatives to gain widespread acceptance, they must continue to meet consumer expectations for full flavour and satisfying texture.
Private label cheeses are expected to grow through affordability and innovation
Private label cheeses are projected to continue gaining market share in Finland, supported by strong product selections, competitive pricing, and alignment with current consumer trends. Kesko Oy’s Pirkka private label, for example, includes well-received offerings such as lactose-free manor cheese, under its premium Pirkka Parhaat range.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Finland?
- Which are the leading brands in Cheese in Finland?
- How are products distributed in Cheese in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Finland - Category analysis
KEY DATA FINDINGS
Sales of cheese remains stable as players focus on premium innovation to drive growth
Dairy giant Valio Oy retain its lead while private label players gain share
Supermarkets lead cheese distribution in 2025, but face rising competition from retail e-commerce and discounters
Cheese sales are set to rise as demand grows for quality, convenience and innovation
Health and wellness trends will continue in cheese, but flavour and texture remain key
Private label cheeses are expected to grow through affordability and innovation
Dairy Products and Alternatives in Finland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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