PROSPECTS AND OPPORTUNITIES
Cheese will see strong value growth in Indonesia throughout the forecast period
Cheese in Indonesia is expected to see rapid double-digit growth in terms of value sales over the forecast period, supported by its increasing availability across all retail channels. Indomaret and Alfamart play a central role in this expansion, especially in semi-urban and rural areas where awareness of cheese remains relatively low.
Health and wellness trends remain critical influences on category development
Health and wellness trends play a growing role in shaping cheese in Indonesia, with local consumers increasingly viewing cheese not only as a flavourful ingredient but also as a source of nutritional value. Many products are tailored to suit local cooking habits, making it easier for families to incorporate cheese into traditional dishes.
Regulation and certification promote healthier choices among consumers
Recent government regulations in Indonesia introduced significant changes to food safety and nutritional standards, directly influencing the dynamics of the cheese market. Government Regulation No.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Indonesia?
- Which are the leading brands in Cheese in Indonesia?
- How are products distributed in Cheese in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Indonesia - Category analysis
KEY DATA FINDINGS
Cheese benefits from rising consumer awareness despite ongoing economic uncertainty
Kraft continues to lead, investing heavily in promotional events
Supermarkets leads distribution though is ceding share to convenience stores
Cheese will see strong value growth in Indonesia throughout the forecast period
Health and wellness trends remain critical influences on category development
Regulation and certification promote healthier choices among consumers
Dairy Products and Alternatives in Indonesia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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