PROSPECTS AND OPPORTUNITIES
Category expansion expected through new formats and flavours
Cheese in the UK is set to experience steady growth over the forecast period in retail value and volume terms, driven by innovation in formats, and a continued appetite for indulgence and convenience. As British consumers increasingly seek quick, flavourful, and versatile meal solutions, cheese is well-positioned to meet these demands.
Value growth set to be driven through health and indulgence claims
Cheese in the UK is being reimagined not just as a comfort food, but as a functional, nutrient-rich option. High-protein variants are gaining traction, with brands like Cathedral City innovating in this space by launching a High Protein half-fat mature cheddar which offers 30g of protein per 100g, significantly more than its standard counterpart.
Sustainability and authenticity set drive cheese differentiation amidst declining plant-based cheese sales
One of the most notable developments is the declining competitive pressure from plant-based cheese alternatives. Despite initial momentum, plant-based offerings continue to struggle with taste and nutritional credibility, leading to significant market losses.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in United Kingdom?
- Which are the leading brands in Cheese in United Kingdom?
- How are products distributed in Cheese in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in the United Kingdom - Category analysis
KEY DATA FINDINGS
Value growth in cheese supported by premiumisation and health trends
Saputo leads while Strings & Things capture momentum through snacking trends
Supermarkets lead cheese distribution as value and variety boosts sales
Category expansion expected through new formats and flavours
Value growth set to be driven through health and indulgence claims
Sustainability and authenticity set drive cheese differentiation amidst declining plant-based cheese sales
Dairy Products and Alternatives in the United Kingdom - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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