PROSPECTS AND OPPORTUNITIES
In stagnant category, players will look to diversify portfolios and consumption occasions
Cheese in Malaysia is predicted to record relatively stagnant retail value sales over the forecast period, with a current value CAGR of 0.2% to reach MYR187 million.
Marketing health and wellness benefits likely to increasingly emerge
In an attempt to offset declining demand, cheese in Malaysia is projected to be significantly influenced by the health and wellness trend over the forecast period. To capitalise on this trend, Arla Foods Amba has been emphasising the use of 100% natural ingredients in its cheese, in addition to highlighting its calcium content.
More stringent regulations could influence new product development
Over the forecast period, imported cheese in Malaysia is anticipated to encounter substantial challenges due to the stricter regulations enforced by local authorities. The new guidelines, which cap trans fatty acid content at 2g per 100g, will pose a significant barrier for many imported cheese brands, necessitating product reformulation to comply with these standards.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Malaysia?
- Which are the leading brands in Cheese in Malaysia?
- How are products distributed in Cheese in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Malaysia - Category analysis
KEY DATA FINDINGS
Processed cheese remains popular option, but foodservice continues to drive overall demand
Mondelez retains leadership amid increasing competition
Proximity to communities favours small local grocers
In stagnant category, players will look to diversify portfolios and consumption occasions
Marketing health and wellness benefits likely to increasingly emerge
More stringent regulations could influence new product development
Dairy Products and Alternatives in Malaysia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!