PROSPECTS AND OPPORTUNITIES
Slow growth for cheese, as consumers remain price sensitive
Cheese still has growth potential in Morocco, but rising prices and low purchasing power, exacerbated by recent inflationary pressures, are likely to dampen demand in the short term. As a result, price-sensitive consumers are expected to economise, particularly by reducing their consumption of expensive cheeses.
Promising outlook for spreadable options
Spreadable cheese is projected to be the top performer in retail volume terms over the forecast period. This will be fuelled by an expanding range of product offerings, with new launches expected to boost availability across the market.
Soft cheese will benefit from ongoing popularity of Jben and increasing interest in Western cuisine
Soft cheese is also expected to perform well, largely driven by the strong sales of Moroccan white cheese (Jben). This cheese remains particularly popular among lower- and middle-income consumers due to its affordability and the growing number of local producers offering higher-quality versions.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Morocco?
- Which are the leading brands in Cheese in Morocco?
- How are products distributed in Cheese in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Morocco - Category analysis
KEY DATA FINDINGS
Spreadable cheese sees consumers gravitate towards more affordable options
Soft cheese sees increasing competition
Players innovate with healthier options
Slow growth for cheese, as consumers remain price sensitive
Promising outlook for spreadable options
Soft cheese will benefit from ongoing popularity of Jben and increasing interest in Western cuisine
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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