PROSPECTS AND OPPORTUNITIES
Cheese sales set to grow amid rise of urban cooking trends
Cheese continues to show strong growth potential in Morocco, with sales expected to rise steadily in constant value terms (at 2025 prices) over the forecast period. This will be partly driven by an expanding urban consumer base, alongside a rising interest in cooking and Western cuisine among urban households.
Soft cheese will be key growth driver
Soft cheese is expected to record the strongest performance in retail value terms, with Moroccan white cheese (Jben) serving as the key growth driver. Despite competition from informal sales, branded and packaged versions of white cheese have been introduced by numerous players and are achieving strong sales across all retail outlets.
Spreadable cheese will continue to dominate sales
Spreadable cheese is expected to remain the largest category in retail value terms and hence will serve as a key driver of growth. Demand will be fuelled by an expanding range of product offerings, including healthier variants, with new launches expected to boost availability across the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Morocco?
- Which are the leading brands in Cheese in Morocco?
- How are products distributed in Cheese in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Morocco - Category analysis
KEY DATA FINDINGS
Adoption of Western eating habits drives cheese sales
Fromageries Bel SA continues to lead sales
Small local grocers continue to meet the needs of cash-strapped consumers
Cheese sales set to grow amid rise of urban cooking trends
Soft cheese will be key growth driver
Spreadable cheese will continue to dominate sales
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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