PROSPECTS AND OPPORTUNITIES
Growth driven by product variety but limited by raw milk shortages
Cheese in Georgia is projected to continue its positive growth in both volume and value terms over the forecast period. Rising demand will be supported by an expanding range of products, particularly within spreadable and packaged hard cheese, alongside the increasing reach of modern retail formats.
Limited health and wellness positioning in a tradition-led market
Although health and wellness is a growing priority in global dairy, Georgia’s cheese market is expected to see only modest development in functional offerings. Demand for reduced-fat or lactose-free cheeses will likely remain niche, with most consumers continuing to favour full-fat traditional varieties that align with local culinary habits.
Cost optimisation and artisanal experimentation shaping innovation
Innovation in Georgia’s cheese sector is forecast to focus heavily on cost optimisation to address rising input prices and raw milk shortages. Producers are expected to adopt more affordable ingredients – such as blended fats and skimmed or dry milk powders – to sustain accessible price points while safeguarding competitiveness in a price-sensitive market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Georgia?
- Which are the leading brands in Cheese in Georgia?
- How are products distributed in Cheese in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Georgia - Category analysis
KEY DATA FINDINGS
Traditional cheese varieties and culinary heritage continue to support steady growth
Strong position of Lactalis Groupe reinforced by diverse portfolio and strong brand equity
Growth of modern retail drives changes in distribution while traditional channels remain relevant
Growth driven by product variety but limited by raw milk shortages
Limited health and wellness positioning in a tradition-led market
Cost optimisation and artisanal experimentation shaping innovation
Dairy Products and Alternatives in Georgia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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