PROSPECTS AND OPPORTUNITIES
Soft cheese is set to lead value growth, while volume growth faces challenges
Sales of cheese in Switzerland are expected to continue posting positive value growth over the forecast period, however, volume sales will continue to be challenged. Sales will be driven by the product’s strong cultural relevance, continued consumer demand, and a growing preference for convenient and versatile formats.
The ongoing health and wellness trend is set to influence consumer preferences in cheese
The ongoing health and wellness trend is expected to influence consumer purchasing behaviour in the cheese category, boosting sales of lower-fat cheeses while reducing demand for traditional high-fat or heavily processed varieties. This shift is likely to benefit manufacturers of plant-based cheese alternatives, which are increasingly perceived as healthier options.
Players are expected to emphasis Swissness to strengthen their local positioning
Due to rising competition from brands in the European Union and increasing domestic and international demand for Swiss cheese, local producers are expected to focus on strengthening the positioning of their locally produced brands. The concept of Swissness, which emphasises high quality, reliability, traditional craftsmanship, and authenticity rooted in Swiss heritage, is likely to remain a key selling point.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Switzerland?
- Which are the leading brands in Cheese in Switzerland?
- How are products distributed in Cheese in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Switzerland - Category analysis
KEY DATA FINDINGS
Value growth remains positive despite growing challenges for volume sales of cheese
Migros Genossenschaftsbund eG retains its lead while recording the strongest uplift in share
Supermarkets lead cheese sales while retail e-commerce gains ground in 2025
Soft cheese is set to lead value growth, while volume growth faces challenges
The ongoing health and wellness trend is set to influence consumer preferences in cheese
Players are expected to emphasis Swissness to strengthen their local positioning
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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