PROSPECTS AND OPPORTUNITIES
Consumers will continue to value the tradition and quality of local controlled origin unpackaged hard cheeses
Retail sales of cheese in Italy are forecast to grow at a current value CAGR of 3% (2025 constant value CAGR of 1%) over the forecast period, reaching EUR9 billion in 2030. Growth is anticipated to be driven by a dual set of factors.
Following health trends to meet consumers’ needs
In the coming years, the Italian dairy industry is poised to be significantly shaped by health trends, reflecting a growing consumer focus on wellbeing, nutritional quality, and sustainability. These evolving dynamics are expected to impact cheese, with a notable shift anticipated towards functional, organic, and high-protein products.
In addition to health, innovation likely to focus on sustainability
In cheese in Italy, innovation might not seem a natural fit due to deep-rooted traditions and well-established consumer tastes. However, this very stability is pushing companies to explore new avenues for differentiation, in line with the evolving demands of modern consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Italy?
- Which are the leading brands in Cheese in Italy?
- How are products distributed in Cheese in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Italy - Category analysis
KEY DATA FINDINGS
Interest in regional cheese, especially unpackaged hard cheeses from delicatessens, drives growth
Nestlé Italiana sees dynamism as its Mio brand is relaunched
Supermarkets maintains its stable lead due to a wide product variety, including unpackaged and private label products
Consumers will continue to value the tradition and quality of local controlled origin unpackaged hard cheeses
Following health trends to meet consumers’ needs
In addition to health, innovation likely to focus on sustainability
Dairy Products and Alternatives in Italy - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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