PROSPECTS AND OPPORTUNITIES
Cheese set to benefit from economic stability and increased variety
Brazil’s cheese market is expected to double-digit year-on-year growth over the forecast period in value terms, driven primarily by strong performances from the soft and hard cheese categories. One of the most influential factors is expected to be a gradual improvement in Brazil’s macroeconomic environment.
Cheese innovation expected to be influenced by health and indulgence trends
From a consumer behaviour perspective, cheese is benefiting from its alignment with the search for health-conscious and protein-rich diets. Soft cheese like ricotta and cottage cheese are perceived as lighter and more nutritious, while hard cheese is valued for its flavour intensity and versatility.
Legislation efforts aim to improve product quality within cheese
Legislative developments in Brazil's cheese category during the forecast period (2025-2030) will emphasise enhanced food safety, artisanal production support, and regulatory streamlining. The Ministry of Agriculture and Livestock (MAPA) advanced Draft Ordinance SDA/MAPA No.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Brazil?
- Which are the leading brands in Cheese in Brazil?
- How are products distributed in Cheese in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Brazil - Category analysis
KEY DATA FINDINGS
Macroeconomic factors bring stability promoting volume growth in the category
Polenghi cements its lead through marketing and innovation
Small local grocers facing competition from supermarkets and convenience stores
Cheese set to benefit from economic stability and increased variety
Cheese innovation expected to be influenced by health and indulgence trends
Legislation efforts aim to improve product quality within cheese
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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