PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain stable
While growth potential will be constrained by maturity and the further shrinking of North Macedonia’s population, cheese is expected to expand consistently in retail volume and current value terms throughout the forecast period. This product type will continue to be one of the most frequently consumed staple foods in the country due to its appealing nutritional properties and versatility.
Products with more exotic flavours and textures will continue to gain popularity
With Macedonians becoming increasingly sophisticated and adventurous in their tastes, cheese will continue to witness rising demand for products with more novel and exciting flavours and textures over the forecast period. Most notably, consumers are expected to show strong interest in varieties that incorporate other ingredients such as herbs and spices, fruits and nuts, jalapeño peppers, olives, truffles etc.
Competition from plant-based alternatives set to intensify
Traditional dairy cheeses will continue to face a growing challenge from plant-based alternatives over the forecast period. Made from ingredients such as cashews, almonds, soy, oats, coconut oil, chickpeas and potatoes, these types of products are steadily gaining popularity and becoming a focal point for research and development as rising health awareness and concerns about environmental and animal welfare issues encourage more Macedonians to embrace vegan or flexitarian diets.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in North Macedonia?
- Which are the leading brands in Cheese in North Macedonia?
- How are products distributed in Cheese in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in North Macedonia - Category analysis
KEY DATA FINDINGS
Cheese continues to expand steadily in volume and value terms
IMB Mlekara Bitola remains the overall leader
Small local grocers still the top distribution channel
Overall demand expected to remain stable
Products with more exotic flavours and textures will continue to gain popularity
Competition from plant-based alternatives set to intensify
Dairy Products and Alternatives in North Macedonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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