PROSPECTS AND OPPORTUNITIES
Cheese market to see stable demand, with value growth supported by convenience and premium snacking trends
Volume sales of cheese in Estonia are expected to remain relatively flat over the forecast period. However growth will be more significant in value terms (at constant 2025 prices), driven by product premiumisation.
Cheese has potential to align with health and wellness trends
Cheese is not typically associated with health and wellness in Estonia, primarily due to its high fat content, which remains a key concern for health-conscious consumers. However, soft cheeses - particularly varieties like feta and mozzarella - tend to enjoy a more favourable reputation.
Lidl set to gain ground with its private label cheeses
Discounter Lidl will likely gain significant value share over the forecast period. Since its debut in Estonia in March 2022, the retailer has opened 18 stores, including its most recent in the l T1 shopping centre in Tallinn.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Estonia?
- Which are the leading brands in Cheese in Estonia?
- How are products distributed in Cheese in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Estonia - Category analysis
KEY DATA FINDINGS
Cheese remains a staple, but volume growth slows due to price pressures
Local player Estover OÜ maintains its lead
Supermarkets remains leading channel
Cheese market to see stable demand, with value growth supported by convenience and premium snacking trends
Cheese has potential to align with health and wellness trends
Lidl set to gain ground with its private label cheeses
Dairy Products and Alternatives in Estonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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