PROSPECTS AND OPPORTUNITIES
Increasing demand for flavoured cheese, as well as on-the-go formats
While cheese with a mild flavour will continue to dominate, there will be growing interest in flavoured and spiced cheeses. There will in particular be among younger consumers of under 40-years-of-age, who tend to be more adventurous.
Potential to focus messaging around nutrition
As awareness of health and nutrition grows among Pakistani consumers, cheese can increasingly be positioned as a functional, nutritious food, particularly for children, teenagers, and young adults. This offers a strong platform for brands to promote cheese not just as a tasty ingredient, but as an important part of a balanced diet.
Export potential for halal-certified cheese
One of the most promising long-term opportunities for Pakistan’s cheese industry lies in exporting halal-certified cheese to international markets, particularly to Muslim-majority countries in the Middle East, Southeast Asia, and parts of Africa. As global demand for halal-certified food continues to rise, Pakistan is uniquely positioned to serve this niche due to its 100% halal domestic dairy production and cost-competitive manufacturing base.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Pakistan?
- Which are the leading brands in Cheese in Pakistan?
- How are products distributed in Cheese in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Pakistan - Category analysis
KEY DATA FINDINGS
Positive performance in 2025
Adam’s Milk Foods remains in the lead
Small local grocers continue to lead, but lose value share
Increasing demand for flavoured cheese, as well as on-the-go formats
Potential to focus messaging around nutrition
Export potential for halal-certified cheese
Dairy Products and Alternatives in Pakistan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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