PROSPECTS AND OPPORTUNITIES
Bright outlook for cheese as consumers embrace more sophisticated options
Overall, cheese is expected to see healthy growth over the review period in both retail value and volume terms. Value growth is expected to be driven in part by the premiumisation trend with a growing range of options appearing in the market as players look to capitalise on the growing demand from locals.
On-the-go eating habits contribute to growing variety of snacking cheese products
On-the-go eating habits are commonplace in Singapore, especially among working professionals and students. As such, there is growing interest in portable and portion-controlled cheese formats such as cheese cubes or sticks which can be easily consumed while on the move.
Foodservice is set to remain an important channel for the cheese category
Sales of cheese are projected to see steady growth in foodservice volume terms over the forecast period. The foodservice channel will remain relevant to the cheese category, driving demand in various outlets from limited-service restaurants to street stalls and kiosks.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Singapore?
- Which are the leading brands in Cheese in Singapore?
- How are products distributed in Cheese in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Singapore - Category analysis
KEY DATA FINDINGS
Consumers focusing on quality over quantity when it comes to cheese
Fonterra Brands leads cheese while Lactalis benefits from its quality offering
Supermarkets lead cheese sales in 2025
Bright outlook for cheese as consumers embrace more sophisticated options
On-the-go eating habits contribute to growing variety of snacking cheese products
Foodservice is set to remain an important channel for the cheese category
Dairy Products and Alternatives in Singapore - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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