PROSPECTS AND OPPORTUNITIES
Private label set to win over price-sensitive consumers
Sales of cheese are expected to increase in both volume and value terms over the forecast period. With the exception of processed cheese, all categories are expected to show positive growth in volume and value terms.
Health and wellness trend will boost premium innovations
Despite a context whereby many consumers will continue to focus on value options, the health and wellness trend will likely also play an important role in encouraging the development of premium and expensive cheese options. Many consumers are looking for healthy snacks as well as a good source of protein, which should impact positively on the demand for premium and value-added alternatives.
Consumers will continue to favour traditional cheese over plant-based options
As consumers become increasingly conscious about ingredients and formulations, demand for natural and minimally processed cheese is expected to remain a key driver of growth. Shoppers are placing greater importance on clean labels and transparency, particularly in dairy categories that emphasise authenticity and nutritional value, such as cheese.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in USA?
- Which are the leading brands in Cheese in USA?
- How are products distributed in Cheese in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in the US - Category analysis
KEY DATA FINDINGS
Cheese continues to grow with consumers favouring unprocessed options
Kraft Heinz Co loses ground to private label
Consumption of artisanal cheese boosts online sales
Private label set to win over price-sensitive consumers
Health and wellness trend will boost premium innovations
Consumers will continue to favour traditional cheese over plant-based options
Dairy Products and Alternatives in the US - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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