PROSPECTS AND OPPORTUNITIES
Health and convenience trends expected to inform demand for cheese
The demand for cheese should remain stable over the forecast period. Austria is a cheese manufacturing and a cheese eating country and this is not going to change over the forecast period.
Health and wellness set to inform new product development and demand
Health and wellness will continue to impact cheese sales over the forecast period. Cheese generally benefits from being considered natural and therefore in line with the health and wellness trend.
Local dairies set to remain on top
Local dairies offering local brands are expected to retain the lead in cheese in Austria as the interest in and demand for local/regional products continues to grow over the forecast period. Local/regional cheese displaying the Austrian flag to indicate provenance will likely remain popular.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Austria?
- Which are the leading brands in Cheese in Austria?
- How are products distributed in Cheese in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Austria - Category analysis
KEY DATA FINDINGS
Mozzarella in demand as cheese sales see healthy growth
Berglandmilch remains on top with local cheese
Supermarkets and discounters account for most sales
Health and convenience trends expected to inform demand for cheese
Health and wellness set to inform new product development and demand
Local dairies set to remain on top
Dairy Products and Alternatives in Austria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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