PROSPECTS AND OPPORTUNITIES
Cheese sales to benefit from a decline in cross-border shopping
Cheese sales in Uruguay are expected to experience solid growth over the forecast period. The new economic policy in Argentina under President Javier Milei will contribute positively to this growth.
Spreadable cheese growth driven by innovation
Spreadable cheese is expected to be the most dynamic category within cheese over the forecast years, driven by intense competition between local and international players. The category has also seen strong innovation in terms of new presentations and flavours, such as light, lactose-free and flavoured versions, which are attracting new consumers to the category.
Private label expansion expected
Private label cheese has seen a significant increase in value share in recent years, and this trend is expected to continue over the forecast period. Currently, private label offerings are primarily focused on spreadable processed cheese, driven by retailers such as Tata and Tienda Inglesa.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Uruguay?
- Which are the leading brands in Cheese in Uruguay?
- How are products distributed in Cheese in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Uruguay - Category analysis
KEY DATA FINDINGS
Growth driven by improved purchasing power and decline in cross-border shopping
Conaprole leads a fragmented category
Small local grocers lose ground to modern grocery retailers
Cheese sales to benefit from a decline in cross-border shopping
Spreadable cheese growth driven by innovation
Private label expansion expected
Dairy Products and Alternatives in Uruguay - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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