PROSPECTS AND OPPORTUNITIES
Processed cheese is expected to drive the category
Retail value (constant 2025 prices) sales of cheese are projected to rise healthily over the forecast period. Retail value sales are expected to be driven by the strength of processed cheese, which represents the bulk of sales in the category.
Hard cheese while niche, is expected to grow steadily amidst headwinds
Hard cheese in the Philippines remains a niche, but steadily growing category, with expansion largely driven by urban consumers and the rising influence of premium food culture. While still small in comparison to processed cheese and spreadable cheese, hard cheese is gaining traction among middle-to-upper-income households.
Sustainability efforts may be tempered by economic challenges
Sustainability is gradually gaining traction in cheese in the Philippines, driven by both public and private sector efforts. At the same time, urban consumers are likely to become more conscious of sustainability, prompting players like Mondelez Philippines to adopt eco-friendly packaging and support community recycling programmes.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Philippines?
- Which are the leading brands in Cheese in Philippines?
- How are products distributed in Cheese in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in the Philippines - Category analysis
KEY DATA FINDINGS
Cheese is supported by brand building efforts and on-trade trends
The leading brand Eden enjoys strong marketing support in 2025
Players invest in merchandising in large grocery retailers and e-commerce
Processed cheese is expected to drive the category
Hard cheese while niche, is expected to grow steadily amidst headwinds
Sustainability efforts may be tempered by economic challenges
Dairy Products and Alternatives in the Philippines - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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