PROSPECTS AND OPPORTUNITIES
Growth expected across both value and volume, with strong performance from PDO and Flamengo cheeses
Sales of cheese are expected to rise over the forecast period in both value and volume terms. In value, the forecast CAGR is projected to be slightly below the historic CAGR, in contrast with volume sales, which are expected to accelerate.
Demand rises for artisanal, lactose-free and diet-friendly cheese formats
Artisanal cheeses made without preservatives are gaining traction among consumers, who increasingly seek natural and traditional products. Lactose-free cheeses are also becoming more relevant, in response to the growing number of lactose-intolerant individuals, alongside demand for cheeses with reduced salt content.
Regulatory oversight and sustainability drive industry investment and packaging innovation
The growing demand for artisanal and PDO cheeses is encouraging manufacturers to invest more heavily in this segment, supported by legal incentives that help formalise traditional production methods. At the same time, regulatory oversight is increasing, with ASAE (the Food and Economic Safety Authority) conducting regular inspections to ensure the authenticity and proper transport of cheeses.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Portugal?
- Which are the leading brands in Cheese in Portugal?
- How are products distributed in Cheese in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Portugal - Category analysis
KEY DATA FINDINGS
Cheese sales rise as prices and consumption increase across channels
Bel retains leadership as Lidl and Lactalis bring renewed dynamism
Supermarkets lead while specialist retailers attract artisanal cheese seekers
Growth expected across both value and volume, with strong performance from PDO and Flamengo cheeses
Demand rises for artisanal, lactose-free and diet-friendly cheese formats
Regulatory oversight and sustainability drive industry investment and packaging innovation
Dairy Products and Alternatives in Portugal - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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