PROSPECTS AND OPPORTUNITIES
Positive outlook for cheese, thanks to its status as a nutritious culinary staple
Cheese is projected to be among the fastest-growing categories in Lithuania over the forecast period. The category offers significant potential for expansion, particularly as cheese becomes more integrated into daily meals.
Hard cheese will likely see further expansion in the coming years
The leading subcategory, hard cheese, will continue to gain ground over the forecast period, thanks to the local premium Parmesan-style cheese, Dziugas, which is available at various levels of maturity and price ranges and is widely used in Lithuania as a versatile ingredient in pasta, meat dishes, and sauces. However, many local consumers are open to exploring a broader range of options, including imported products.
Private labels expected to become more sophisticated, placing pressure on established brands
The rise of private label cheese in Lithuania is expected to continue over the forecast period, thanks to the improving reputation of these products. Previously, private label cheese was often very basic with questionable provenance and, in many cases, dubious quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Lithuania?
- Which are the leading brands in Cheese in Lithuania?
- How are products distributed in Cheese in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Lithuania - Category analysis
KEY DATA FINDINGS
Moderate current value growth for cheese in 2025
Private labels hold sway thanks to efforts by leading retailers
Supermarkets leads distribution, with online retailing gaining traction
Positive outlook for cheese, thanks to its status as a nutritious culinary staple
Hard cheese will likely see further expansion in the coming years
Private labels expected to become more sophisticated, placing pressure on established brands
Dairy Products and Alternatives in Lithuania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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