PROSPECTS AND OPPORTUNITIES
Western cultural influences to boost demand for cheese
Over the forecast period, cheese is set to continue to develop and grow in Vietnam. Vietnamese consumers are gradually adapting to cheese and incorporating it into daily use, as with bakery products and via Western, Korean and Japanese cuisines and local dishes, such as seafood with cheese, milk tea with cheese jelly and sweet potato sticks with cheese sauce.
Players to leverage social media to raise awareness
Over the forecast period, consumers in Vietnam are expected to become increasingly familiar with cheese, with younger consumers in particular keen to experiment with new ingredients and foods. Beyond fast food offerings, such as pizza and burgers, consumers are likely to try other dishes that incorporate cheese, such as salads and pasta dishes, with social media providing a font of recipes to entice curious consumers.
Ongoing role for foodservice channel
Foodservice is a key channel for cheese not only in its role in generating sales, but also in its capacity to introduce cheese to more consumers and encourage people to use it at home, as well. In this light, manufacturers can leverage the creativity of chefs and foodservice operators to familiarise Vietnamese consumers with cheese and develop a more diverse range of dishes incorporating it as an ingredient.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Vietnam?
- Which are the leading brands in Cheese in Vietnam?
- How are products distributed in Cheese in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Vietnam - Category analysis
KEY DATA FINDINGS
Growth despite import challenges
Bel Vietnam set to remain dominant
Further growth in foodservice
Western cultural influences to boost demand for cheese
Players to leverage social media to raise awareness
Ongoing role for foodservice channel
Dairy Products and Alternatives in Vietnam - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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