PROSPECTS AND OPPORTUNITIES
Cheese set to remain a staple of the Romanian diet
Cheese is a traditional product that is present in many Romanian meals and thus it is expected to see steady growth over the forecast period in both volume and value terms. Price growth will likely continue to be driven by the price of raw milk and rising operating costs, but the pressure put on manufacturers and retailers by the huge production and consumption of artisanal cheese will likely limit this price growth.
Health and wellness unlikely to have a significant impact on demand
The main trend in terms of health and wellness developments in cheese over then forecast period will likely be the increased presence of cheese made from goat milk and buffalo milk. These are perceived to be healthier than cheese made from cow and sheep milk.
Specialist stores could present new sales opportunities for local cheese
Unpackaged soft cheese in traditional varieties of telemea, burduf (bladder cheese) and branza de vaci (cow’s cheese) will continue to capture the attention of the mass market audience. Sales from specialist stores in peasant’s markets and from individual farms will continue to dominate sales of unpackaged cheese that this will remain the main competitor to packaged cheese as a whole.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Romania?
- Which are the leading brands in Cheese in Romania?
- How are products distributed in Cheese in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Romania - Category analysis
KEY DATA FINDINGS
Popularity of telemea remains central to the success of cheese in Romania
Local players control cheese sales in Romania
Modern grocery retailers dominate sales thanks to attractive promotions and affordable private label lines
Cheese set to remain a staple of the Romanian diet
Health and wellness unlikely to have a significant impact on demand
Specialist stores could present new sales opportunities for local cheese
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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