PROSPECTS AND OPPORTUNITIES
Positive outlook with focus set to be on local cheese
Sales of cheese are projected to see steady growth in value and volume terms over the forecast period. Consumer spending should be boosted by the decision taken by Norway’s central bank to lower interest rates in July 2025.
Increasing competition should push players to innovate
The demand for natural and less processed products is set to continue in the forecast period, prompting producers to innovate and adapt to meet the changing demands of local cheese consumers. The rapid innovation and formulation enhancements being seen within plant-based cheese have increased the need for players operating within dairy cheese to introduce products that provide them with a competitive advantage.
Sustainability likely to be a strong focus of investment
There is a growing focus on sustainability across the dairy market in Norway with cheese producers looking for ways to improve the local environment. This includes efforts to promote a circular economy, reduce waste and support the local community.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Norway?
- Which are the leading brands in Cheese in Norway?
- How are products distributed in Cheese in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Norway - Category analysis
KEY DATA FINDINGS
Demand for cheese remains strong
Tine dominates but faces mounting competition from local rivals
Supermarkets and discounters benefit from broad reach, strong offer and popular private label lines
Positive outlook with focus set to be on local cheese
Increasing competition should push players to innovate
Sustainability likely to be a strong focus of investment
Dairy Products and Alternatives in Norway - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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