PROSPECTS AND OPPORTUNITIES
Navigating challenges through localisation and brand loyalty
The most significant challenge facing the cheese market over the forecast period is expected to be the volatile exchange rate, which has already led to steep depreciation of the local currency over the past five years. As import costs continue to rise, there is a potential reduction in the consumer base, posing a challenge for leading brands to maintain visibility and market share.
Opportunities in growing urbanisation and retail expansion
As Nigeria's economy returns to stronger growth, rising disposable incomes are expected to drive demand for cheese, which is not traditionally considered an essential product in the country. The expansion of modern retail outlets, including supermarkets, hypermarkets, and independent small grocers, presents a significant opportunity for the cheese category.
Spreadable processed cheese leading growth prospects
Over the forecast period, spreadable processed cheese is expected to be the best-performing subcategory in volume terms. Since its significant introduction to the Nigerian market in 2015, this subcategory has been growing from a low base, with its novelty making it particularly attractive to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Nigeria?
- Which are the leading brands in Cheese in Nigeria?
- How are products distributed in Cheese in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Nigeria - Category analysis
KEY DATA FINDINGS
Impact of price sensitivity on consumer demand
Spreadable cheese outperforming processed cheese
Expansion of local brands and innovations
Navigating challenges through localisation and brand loyalty
Opportunities in growing urbanisation and retail expansion
Spreadable processed cheese leading growth prospects
Dairy Products and Alternatives in Nigeria - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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