PROSPECTS AND OPPORTUNITIES
Foodservice will drive growth, as consumers embrace more diverse menu choices
The market for cheese is poised for buoyant growth in total volume terms over the forecast period, with foodservice emerging as a key driver of this expansion. As Western cuisine continues to gain popularity, cheese will become a staple ingredient in a wide range of dishes, from pizzas and burgers to gourmet sandwiches and salads.
Players will focus on communicating the health benefits of cheese, in light of the negative image of processed varieties
Processed cheese continues to face challenges due to its unhealthy reputation. Often criticised for its high levels of additives, preservatives, and sodium, it struggles to align with modern dietary trends, despite its convenience and extended shelf life.
The competitive landscape will become increasingly fragmented, with growing presence of local, and potentially, Australian brands
Thailand's cheese market is extensive and fragmented, featuring a diverse array of local and international brands that cater to varying consumer preferences. This diversity not only enables brands to enter and exit the market with relative ease but also fosters healthy competition, driving innovation, as players adapt to the evolving tastes of Thai consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Thailand?
- Which are the leading brands in Cheese in Thailand?
- How are products distributed in Cheese in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Thailand - Category analysis
KEY DATA FINDINGS
Cheese continues to grow in popularity, thanks to revival of tourism and influence of Western culture
Cheese market sees greater interest from both local and international brands
Plant-base cheese enters the market
Foodservice will drive growth, as consumers embrace more diverse menu choices
Players will focus on communicating the health benefits of cheese, in light of the negative image of processed varieties
The competitive landscape will become increasingly fragmented, with growing presence of local, and potentially, Australian brands
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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