PROSPECTS AND OPPORTUNITIES
Price polarisation in cheese meets the needs of diverging income groups
Over the forecast period, multiple cheese subcategories are expected to face price polarisation. Thailand is a country with significant income disparities which is widening due to the emergence of upper middle classes in various suburban areas.
Players will pivot to meet the health concerns of Thai consumers
Cheese manufacturers will increasingly look for ways to meet the growing demand for cheese in Thailand. Thais are seeking healthier foods and beverages and are drawn to products with functional benefits and lower calorie products.
New packaging formats and distribution to expand
Due to the growing popularity of cheese in various cuisines and popular culture, new product formats are anticipated. The availability of smaller portions of cheddar and mozzarella cheese for daily consumption could encourage households to incorporate more cheese into their cooking and meal preparation.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Thailand?
- Which are the leading brands in Cheese in Thailand?
- How are products distributed in Cheese in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Thailand - Category analysis
KEY DATA FINDINGS
Rising popularity of cheese in Thai culture
KCG Corp Co achieves growth with multi-tiered portfolio as niche brands gain a foothold
Supermarkets and retail e-commerce are both appealing channels
Price polarisation in cheese meets the needs of diverging income groups
Players will pivot to meet the health concerns of Thai consumers
New packaging formats and distribution to expand
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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