PROSPECTS AND OPPORTUNITIES
Volume sales set to grow but only at a modest pace
Cheese is set to see a slight increase in retail volume terms over the forecast period. This performance is expected to be driven by declining prices, resulting in a slower value growth but a slightly improved performance in retail volume terms.
Innovation expected to focus on high protein products
High protein products are set to become more relevant in cheese over the forecast period. With protein now a mainstream health claim, even among inactive consumers, demand is rising across the dairy market as busy consumers look for healthy, filling and energy-boosting foods.
Plant-based cheese offering a healthier and more sustainable alternative
Amid the growing health awareness in Belgium, traditional, dairy-based cheese is likely to face growing competition from plant-based alternatives in the upcoming period. As it stands, plant-based cheese remains a niche product in Belgium with limited appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Belgium?
- Which are the leading brands in Cheese in Belgium?
- How are products distributed in Cheese in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Belgium - Category analysis
KEY DATA FINDINGS
Volume sales stall but soft cheese remains a standout performer
Competition continues to intensify as brands and private label go head to head
Supermarkets benefit from broad offering
Volume sales set to grow but only at a modest pace
Innovation expected to focus on high protein products
Plant-based cheese offering a healthier and more sustainable alternative
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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