PROSPECTS AND OPPORTUNITIES
Moderate volume gains but sustained value growth driven by premiumisation
Retail sales of cheese in Bulgaria are expected to increase steadily over the forecast period, with stronger growth in value than in volume. Price declines are unlikely given persistent structural cost pressures, including higher minimum and average wages, elevated energy and production costs, and the overall inflationary legacy of recent years.
Health-oriented innovation and organic options gaining traction
The health and wellness trend will play a central role in shaping future cheese consumption patterns. High-protein and lactose-free products are expected to achieve robust growth, reflecting the rising number of Bulgarians prioritising healthy diets, fitness, and weight management.
Protected designation status to enhance authenticity and marketability
A notable development over the forecast period will be the anticipated boost from the EU’s protected geographical indication (PGI) status for Bulgarian brined white cheese. This certification guarantees both the origin and quality of the product’s ingredients, offering a clear differentiator from standard cheeses on the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Bulgaria?
- Which are the leading brands in Cheese in Bulgaria?
- How are products distributed in Cheese in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Bulgaria - Category analysis
KEY DATA FINDINGS
Value growth supported by price stability and premiumisation
Dimitar Madjarov retains leadership as organic and niche brands gain momentum
Local grocers remain important, but modern channels gain ground
Moderate volume gains but sustained value growth driven by premiumisation
Health-oriented innovation and organic options gaining traction
Protected designation status to enhance authenticity and marketability
Dairy Products and Alternatives in Bulgaria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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