PROSPECTS AND OPPORTUNITIES
Healthy outlook for the cheese category
Demand for cheese is expected to rise steadily in the upcoming years, resulting in stronger retail volume growth compared to the review period. Cheese is considered an essential food by Tunisian consumers and is highly appreciated by both young people and adults.
Health and wellness trends to be embraced by cheese producers
In Tunisia, the health and wellness trend has yet to become a trend embraced by cheese brands. However, the forecast period may see the launch of new products featuring added health benefits, particularly those targeting children, such as increased calcium and added vitamins.
Souani’s success lies in local production of international cheeses at affordable prices
One of the main factors behind the strong performance of the Souani brand from Centrale des Produits Laitiers (CPL), is its focus on innovation and international cheeses, including French, Italian, and British varieties. The company has introduced products such as Italian mozzarella, buffalo mozzarella, French camembert and brie, and Swiss raclette to the Tunisian market.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Tunisia?
- Which are the leading brands in Cheese in Tunisia?
- How are products distributed in Cheese in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Tunisia - Category analysis
KEY DATA FINDINGS
Rising prices and robust demand drives cheese category
Land'Or Srl leads the cheese category
Small local grocers face growing competition from modern grocery retailers
Healthy outlook for the cheese category
Health and wellness trends to be embraced by cheese producers
Souani’s success lies in local production of international cheeses at affordable prices
Dairy Products and Alternatives in Tunisia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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