PROSPECTS AND OPPORTUNITIES
Cheese sales set to flourish as competition heats up
The Serbian cheese market is expected to experience stable value growth over the forecast period driven by both increasing sales volumes and rising unit prices. This growth will be further supported by a broader product assortment, improved availability across retail channels, and the ongoing development of modern retail infrastructure.
Health and wellness trend likely to inform demand and new product development
Health and wellness trends are playing an increasingly influential role in shaping Serbia’s cheese market. Consumers are placing greater emphasis on functional benefits, organic options, and nutritional value, particularly favouring protein-rich dairy products.
Players expected to focus on health and convenience with new innovations
The forecast period is expected to see a wider assortment of cheese, including plant-based options, products fortified with vitamins and minerals, smoked and flavoured cheese, cheese that is suitable for fasting, and more. Producers are also expected to focus their attention on cheese that is made with natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Serbia?
- Which are the leading brands in Cheese in Serbia?
- How are products distributed in Cheese in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Serbia - Category analysis
KEY DATA FINDINGS
Cheese rebounds with a greater focus on origin and quality
Private label comes out on top with expanded and improving cheese offering
Distribution landscape evolving but small local grocers remain significant
Cheese sales set to flourish as competition heats up
Health and wellness trend likely to inform demand and new product development
Players expected to focus on health and convenience with new innovations
Dairy Products and Alternatives in Serbia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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