PROSPECTS AND OPPORTUNITIES
The high price of cheese is expected to support value growth over the forecast period
Sales of cheese in New Zealand are expected to rise modestly over the forecast period, with low single-digit growth projected. While consumer demand for cheese remains strong, the challenging economic landscape is likely to continue limiting affordability, even in the coming years.
Cheese will be positioned as a healthy choice, aligning with rising demands
One of the most appealing features of cheese for consumers is the health benefits associated with it. Cheese is high in calcium, protein and probiotics, which are key health claims in the current consumer landscape.
Rising opportunities for imported cheese amid rising local prices in New Zealand
While New Zealand produces a substantial quantity of cheese, much of this output is exported to meet strong global demand. Consequently, a significant volume of cheese continues to be imported to satisfy local consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in New Zealand?
- Which are the leading brands in Cheese in New Zealand?
- How are products distributed in Cheese in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in New Zealand - Category analysis
KEY DATA FINDINGS
High global demand drives up the price of cheese in New Zealand
Fonterra Brands (NZ) consolidates its leading position as a premier producer of New Zealand cheese
Supermarkets remain highly favoured by consumers as retail e-commerce increases its share
The high price of cheese is expected to support value growth over the forecast period
Cheese will be positioned as a healthy choice, aligning with rising demands
Rising opportunities for imported cheese amid rising local prices in New Zealand
Dairy Products and Alternatives in New Zealand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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