PROSPECTS AND OPPORTUNITIES
Local brands maintain an advantage through affordability and familiarity
Local producers, such as Parma, are expected to remain strong competitors thanks to their wide range of cheese options, from mozzarella and parmesan to spreadable formats and popular traditional varieties like panela. While imported brands retain relevance, particularly in higher income segments, local cheeses are often preferred for their more accessible prices.
Artisanal and less processed varieties expected to gain attention
Health and wellness trends are likely to steer consumers toward more natural and less processed cheeses rather than plant-based alternatives. While plant-based cheese is expected to remain niche due to its high price and generally limited appeal, there is greater potential for artisanal dairy-based products with clear quality claims, such as rBST-free certification.
Premium imported cheeses to benefit from wine culture expansion
The growing popularity of wine culture among higher income households is expected to support demand for premium imported cheeses. Consumers in this segment increasingly seek gourmet options for wine-and-cheese evenings, celebrations, and elaborate cheese boards, favouring classic French and Italian selections such as brie, camembert, pecorino, or aged gouda.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Guatemala?
- Which are the leading brands in Cheese in Guatemala?
- How are products distributed in Cheese in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Guatemala - Category analysis
KEY DATA FINDINGS
Cheese variety expands across income groups
Local producer retains leadership amid rising premium imports
Small local grocers and emerging online channels widen access
Local brands maintain an advantage through affordability and familiarity
Artisanal and less processed varieties expected to gain attention
Premium imported cheeses to benefit from wine culture expansion
Dairy Products and Alternatives in Guatemala - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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