PROSPECTS AND OPPORTUNITIES
Enduring popularity of cheese set to fuel steady growth
Cheese is projected to experience robust growth in both retail and foodservice volume terms throughout the forecast period in Turkey. The enduring popularity and widespread use of cheese for various at-home consumption occasions remains strong.
New product development and demand expected to focus on healthier options
Increasing health awareness in Turkey is driving demand for health and wellness cheese, including vegan/vegetarian and lactose-free options. Brands like Içim (Içim Rahat) and Gazi are offering lactose-free Turkish white cheese, while Violife and local brands like Orfa are providing vegan alternatives.
Innovation set to focus on health and convenience
Innovative cheese solutions are being seen in the market such as Pinar Aç Bitir’s (open and finish) range, with its pre-portioned servings; Muratbey’s Helix Cheese (Burgu Peynir), a twist cheese that serves as a healthy snack and visually appealing addition to meals; and Ekici Peynir’s sliced and pre-portioned cheese options that offer convenience and time-saving benefits. These products cater to the busy lifestyles of modern Turkish consumers, with products like these expected to gain significant traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Cheese industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cheese industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cheese in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cheese in Turkey?
- Which are the leading brands in Cheese in Turkey?
- How are products distributed in Cheese in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cheese?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cheese in Turkey - Category analysis
KEY DATA FINDINGS
Cheese sales soaring with varieties to meet every need and budget
Private label players a key role in cheese thanks to its competitive prices
Supermarkets and discounters dominate distribution amid rising online sales
Enduring popularity of cheese set to fuel steady growth
New product development and demand expected to focus on healthier options
Innovation set to focus on health and convenience
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Cheese
- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
Cheese
This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cheese research and analysis database.
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