PROSPECTS AND OPPORTUNITIES
Despite maturity, value growth potential will be driven by indulgent and functional options
Over the forecast period, retail sales of drinking milk products in Spain are expected to record a 2% current value CAGR (2025 constant value CAGR of 0.0%), reaching EUR3.
Health trends to drive innovation within drinking milk products
Innovation in drinking milk products in Spain is expected to accelerate over the forecast period, as producers seek to differentiate themselves in a highly competitive market. Moving beyond basic enriched milk and common high-protein claims, companies are exploring new and sophisticated ways to enhance their offerings.
Local manufacturers aim to secure future of dairy production
The dairy industry in Spain is expected to undergo significant transformation in the coming years, driven by the innovative initiatives of key players such as Cooperativa Ganadera del Valle de Los Pedroches (COVAP) and Corporación Alimentaria Peñasanta SA (CAPSA). These companies have launched Horizonte Rural, a joint programme focused on modernising and strengthening the dairy sector through open innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Spain?
- Which are the leading brands in Drinking Milk Products in Spain?
- How are products distributed in Drinking Milk Products in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Spain - Category analysis
KEY DATA FINDINGS
Category maturity drives players to focus on functionality and specific benefits
Private label retains lead, but brands offering differentiation make gains
Wide distribution network supports dominance of supermarkets
Despite maturity, value growth potential will be driven by indulgent and functional options
Health trends to drive innovation within drinking milk products
Local manufacturers aim to secure future of dairy production
Dairy Products and Alternatives in Spain - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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