PROSPECTS AND OPPORTUNITIES
Flavour innovation offers opportunities to engage younger consumers
The flavour range in drinking milk remains relatively limited, with most brands focusing on chocolate, vanilla, and strawberry. This creates scope for manufacturers to expand their offerings with more creative and seasonal flavours inspired by popular ice cream varieties, chocolate confectionery, or sweet biscuits.
Healthier children’s products with appealing packaging expected to gain traction
Demand is likely to grow for children’s milk products that combine nutritional benefits with attractive presentation. Higher-income parents, in particular, are expected to favour options with child-friendly packaging — often featuring cartoon characters — paired with natural ingredients and reduced sugar content.
Competition with infant formula will remain a key dynamic
Drinking milk will continue to compete with infant formula for consumer spend, particularly among households where powdered milk serves as a more affordable substitute. Marketing campaigns promoting milk’s role in supporting children’s growth remain a key driver of demand, and fortified or specialised drinking milk products are expected to gain importance.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Guatemala?
- Which are the leading brands in Drinking Milk Products in Guatemala?
- How are products distributed in Drinking Milk Products in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Guatemala - Category analysis
KEY DATA FINDINGS
Affordable packaging and formats remain popular among price-sensitive consumers
Leading player Dos Pinos drives growth through innovation and sustainability
Small local grocers and emerging e-commerce expand distribution reach
Flavour innovation offers opportunities to engage younger consumers
Healthier children’s products with appealing packaging expected to gain traction
Competition with infant formula will remain a key dynamic
Dairy Products and Alternatives in Guatemala - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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