PROSPECTS AND OPPORTUNITIES
A stronger move towards more responsible and sustainable brands anticipated
Over the forecast period, retail sales of drinking milk products in France are anticipated to grow to EUR2.8 billion, with a current value CAGR of 1%.
Functional and lactose-free milk likely to perform well
Flavoured milk drinks is expected to buck the overall declining retail volume trend in drinking milk products in France. Over the forecast period, dairy-only flavoured milk drinks is projected to see volume growth, driven by consumer demand for enhanced functionality.
Environmentally-friendly packaging, and potential impact from EU directive
Drinking milk products in France will be shaped by several key trends in the coming years. The trend towards environmentally-friendly packaging will continue to gain traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in France?
- Which are the leading brands in Drinking Milk Products in France?
- How are products distributed in Drinking Milk Products in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in France - Category analysis
KEY DATA FINDINGS
Milk faces challenges to growth, but children still enjoy flavoured milk drinks
Private label maintains growth, but milk brands ensuring a fair price for farmers also perform well, squeezing the leaders
Retail e-commerce maintains its rising trend as most sales of milk are shelf stable
A stronger move towards more responsible and sustainable brands anticipated
Functional and lactose-free milk likely to perform well
Environmentally-friendly packaging, and potential impact from EU directive
Dairy Products and Alternatives in France - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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