PROSPECTS AND OPPORTUNITIES
Lower growth in value sales as dairy alternatives gain appeal
As drinking milk products in Thailand matures, value sales growth is expected to slow. The growing popularity of alternative dairy products, in addition to competition from condensed milk and evaporated milk, will stifle category performance.
Health consciousness drives demand for functional products within drinking milk products
In Thailand, there is a growing demand for functional products, with consumers increasingly seeking milk with higher protein content to meet their health and wellness goals. Products like Meiji High Protein Milk, which offers 28g of protein per serving with only 170 kcal, are taking up more retail shelf space as they cater to health-conscious consumers looking for nutrition-packed options.
Changes in regulations regarding healthier choice products
Moving forward, the Thai Food and Drug Administration (FDA) is set to enforce stricter regulations, by amending the requirements for the “healthier choice” logo on food products including drinking milk products effective from January 2025. In Thailand, this logo is used to help consumers locate healthier options and guide consumers to make better choices in the daily diet.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Thailand?
- Which are the leading brands in Drinking Milk Products in Thailand?
- How are products distributed in Drinking Milk Products in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Thailand - Category analysis
KEY DATA FINDINGS
Value growth slows as lower-priced milk products are imported from New Zealand and Australia
New players emerge in concentrated landscape
Physical retailers take the lead as e-commerce is driven by increased visibility
Lower growth in value sales as dairy alternatives gain appeal
Health consciousness drives demand for functional products within drinking milk products
Changes in regulations regarding healthier choice products
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!