PROSPECTS AND OPPORTUNITIES
Drinking milk products will see continued growth, despite ongoing challenges
Despite challenges such as recent price increases and a declining birth rate, the market for drinking milk products in Thailand is expected to see continued growth in retail volume terms. However, to remain competitive, manufacturers will need to innovate and differentiate themselves in order to attract consumers.
Health concerns will drive development of new products with heightened nutritional profiles
Health trends are driving the expansion of the dairy industry and drinking milk products are no exception. Consumers are increasingly looking for beverages that offer more than just basic nutrition, but with additional health benefits.
Rebound of foodservice will boost demand
As more consumers dine out and seek unique beverage experiences, demand for drinking milk products in foodservice settings is anticipated to rise. Cafés and restaurants are increasingly featuring milk-based drinks, including speciality coffee and tea beverages that highlight premium dairy ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Thailand?
- Which are the leading brands in Drinking Milk Products in Thailand?
- How are products distributed in Drinking Milk Products in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Thailand - Category analysis
KEY DATA FINDINGS
Steady growth for drinking milk products, despite price increases and falling birth rate
Foremost’s departure from pasteurised milk allows new players to enter the market
Modern retail channels play a key role in distribution
Drinking milk products will see continued growth, despite ongoing challenges
Health concerns will drive development of new products with heightened nutritional profiles
Rebound of foodservice will boost demand
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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