PROSPECTS AND OPPORTUNITIES
Positive outlook underpinned by rising health consciousness
Drinking milk products should continue to benefit as many Vietnamese consumers perceive milk to be a healthy addition to their diets, due to its high nutritional content, supported by government campaigns and players’ marketing efforts. For example, the government is aiming to try to improve the health of the Vietnamese population by encouraging people to consume more nutritious food and beverages such as drinking milk products.
Consumers becoming more demanding in terms of health and wellness claims
Health and wellness is set to be a key focus of new product development in drinking milk products in the short to medium term. As inflation and economic pressures in general affected consumer incomes and consumption behaviour, manufacturers focused more on distribution and marketing support for their core products, instead of investing in new product development.
Growing competitive threat from plant-based alternatives
Over the forecast period, the shifting lifestyles and evolving attitudes of consumers are expected to bring significant changes in dietary preferences. As a result, there is predicted to be a noticeable increase in the number of Vietnamese people adopting vegan, vegetarian or flexitarian diets.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Vietnam?
- Which are the leading brands in Drinking Milk Products in Vietnam?
- How are products distributed in Drinking Milk Products in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Vietnam - Category analysis
KEY DATA FINDINGS
Health and wellness trend playing a key role in the development of drinking milk products
Intensifying competition
Growing focus on sustainability
Positive outlook underpinned by rising health consciousness
Consumers becoming more demanding in terms of health and wellness claims
Growing competitive threat from plant-based alternatives
Dairy Products and Alternatives in Vietnam - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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