PROSPECTS AND OPPORTUNITIES
Premiumisation and rising household incomes to support long-term value growth
Sales of drinking milk products are expected to rise over the forecast period, with value growth supported by both premiumisation and improved purchasing power among Slovak households. While the category as a whole is relatively mature, brands that offer a combination of health benefits, clean-label credentials, and locally sourced ingredients will be well positioned to capture growing consumer interest.
Health-focused innovation to gain traction across mainstream channels
Health and wellness developments are expected to shape the drinking milk landscape significantly over the forecast period. As health consciousness continues to rise across Slovakia, consumers will increasingly seek out functional and added-value products such as high-protein milk drinks, lactose-free options, and fortified dairy beverages.
Political debates may reshape VAT structure amid growing demand for fairness
While unsweetened fresh drinking milk currently benefits from a reduced VAT rate, plant-based milk alternatives and sweetened variants remain subject to the standard rate – a policy that has come under scrutiny in recent political discourse. Although no changes are expected in 2026, the upcoming 2027 parliamentary elections could bring renewed attention to the tax structure, especially as lobbying efforts by industry players and health advocacy groups intensify.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Slovakia?
- Which are the leading brands in Drinking Milk Products in Slovakia?
- How are products distributed in Drinking Milk Products in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Slovakia - Category analysis
KEY DATA FINDINGS
Price sensitivity shapes consumption as VAT shifts and fresh milk gains momentum
Traditional brands and modern retail strategies define the competitive landscape
Discounters gain pace as e-commerce expands slowly from a small base
Premiumisation and rising household incomes to support long-term value growth
Health-focused innovation to gain traction across mainstream channels
Political debates may reshape VAT structure amid growing demand for fairness
Dairy Products and Alternatives in Slovakia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!