PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle trends to play significant roles in driving drinking milk products
Drinking milk products in South Africa is projected to see strong, if slowing, retail value (constant 2025 prices) growth and a moderate retail volume CAGR over the forecast period. This forecast is supported by population expansion and the entry of new consumers into the category.
Health and wellness to foster new product developments
The significant lactose intolerant population in South Africa has historically limited the consumption of traditional drinking milk products. As a result, many consumers have shown a preference for fermented dairy products, such as maas, which are perceived as easier to digest and more culturally familiar.
Food labelling legislation to increase the focus on health in drinking milk products
Drinking milk products players and consumers are also awaiting the impending changes to food labelling regulations in South Africa, particularly regarding products high in sugar, saturated fats and sodium. The Department of Health has published draft regulations proposing mandatory front-of-pack warning labels for pre-packaged foods that exceed specific thresholds for these nutrients or contain artificial sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in South Africa?
- Which are the leading brands in Drinking Milk Products in South Africa?
- How are products distributed in Drinking Milk Products in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in South Africa - Category analysis
KEY DATA FINDINGS
Players expand the consumer audience for flavoured milk drinks
Lower-priced products gain traction in an uncertain economic environment
Warehouse clubs gain momentum with aggressive pricing and targeted marketing
Demographic and lifestyle trends to play significant roles in driving drinking milk products
Health and wellness to foster new product developments
Food labelling legislation to increase the focus on health in drinking milk products
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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