PROSPECTS AND OPPORTUNITIES
Steady growth is anticipated, supported by stabilising price points
Sales of drinking milk products in Egypt are expected to rise steadily throughout the forecast period.
Innovation is expected to drive growth as new products launch across the forecast period
Milk in Egypt will witness active product development, as key players introduce innovative offerings that respond to evolving consumer preferences and stimulate demand. Almarai has recently broadened its portfolio with the launch of Barista milk, a full-fat dairy product specifically formulated for coffee enthusiasts.
Economic reform is set to support growth in the Egyptian milk industry
The Egyptian government’s broader economic reforms, including a shift to a flexible exchange rate regime and initiatives to expand the role of the private sector, are expected to indirectly benefit the milk industry over the forecast period. The government’s plan to increase public investment in agriculture and livestock, aiming to grow the national herd by one million heads during 2025/2026, intends to boost local raw material supply (milk), which is vital for production.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Egypt?
- Which are the leading brands in Drinking Milk Products in Egypt?
- How are products distributed in Drinking Milk Products in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Egypt - Category analysis
KEY DATA FINDINGS
Drinking milk products records double-digit growth as milk remains a household staple
Juhayna Food Industries leads drinking milk products amid evolving consumer demands and easing import restrictions
Food/drink/tobacco specialists continue to lead sales as consumers appreciate both shelf-stable and loose products
Steady growth is anticipated, supported by stabilising price points
Innovation is expected to drive growth as new products launch across the forecast period
Economic reform is set to support growth in the Egyptian milk industry
Dairy Products and Alternatives in Egypt - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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