PROSPECTS AND OPPORTUNITIES
Drinking milk sales expected to rise
Sales of drinking milk products in Poland are expected to rise over the forecast period, reflecting milk's essential presence in Polish cuisine. Milk is one of the key ingredients in both consumption and cooking and is widely available in stores in fat-free and full-fat options.
Milk producers respond to demands for functional health benefits
In Poland, drinking milk is evolving to meet the demands of consumers who prioritise health benefits. Producers are introducing high-protein and low-fat milk options, designed to support overall wellness and provide enhanced nutritional profiles.
Full-fat milk benefits from its natural and traditional positioning
Full-fat fresh milk is set to further benefit from evolving consumer perceptions surrounding the content of fat in food. As seen with the refreshed image of butter, full-fat fresh milk is also increasingly perceived as being a healthy product due to its more natural and unprocessed status.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Poland?
- Which are the leading brands in Drinking Milk Products in Poland?
- How are products distributed in Drinking Milk Products in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Poland - Category analysis
KEY DATA FINDINGS
Drinking milk products witnessed a rise in value sales
SM Mlekpol leads the competitive landscape
Discounters takes the lead in distribution of drinking milk products
Drinking milk sales expected to rise
Milk producers respond to demands for functional health benefits
Full-fat milk benefits from its natural and traditional positioning
Dairy Products and Alternatives in Poland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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