PROSPECTS AND OPPORTUNITIES
Value growth is set to remain positive, however, health drivers challenge volume sales
Value sales of drinking milk products in Switzerland are expected to rise over the forecast period, while volume sales will continue to decline. These results reflect the combination of premiumisation trends and evolving consumer habits.
The rise of plant-based and alternative dairy drinks will be driven by health trends and lifestyle shifts
The rise of plant-based alternatives to dairy will continue to reshape the Swiss market across the forecast period. An increasing number of consumers are opting for oat, almond, and soy-based drinks, as well as goat milk, primarily for health-related reasons.
Sustainability will remain central in dairy milk products across the forecast period
Sustainability is set to remain a key focus over the forecast period. A leading example is Emmi Group, which has taken a proactive role in driving industry-wide environmental standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Switzerland?
- Which are the leading brands in Drinking Milk Products in Switzerland?
- How are products distributed in Drinking Milk Products in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Switzerland - Category analysis
KEY DATA FINDINGS
A mixed performance in drinking milk products as goats milk and flavoured milk drinks drive sales
Migros Genossenschaftsbund retains its lead, while Mopro Luzern drives growth through goat milk
Supermarkets lead, while discounters and retail e-commerce gain ground
Value growth is set to remain positive, however, health drivers challenge volume sales
The rise of plant-based and alternative dairy drinks will be driven by health trends and lifestyle shifts
Sustainability will remain central in dairy milk products across the forecast period
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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