PROSPECTS AND OPPORTUNITIES
Increasingly dynamic category emerging in line with health, quality and lifestyle trends
Overall, drinking milk products in Slovenia is projected to see moderate-to-slight increases in retail value (constant 2025 prices) sales as the forecast period progresses. Growth is expected to be supported by a mix of moderate price increases, underpinned by higher production costs and sustained consumer demand for fresh, locally sourced milk, as well as the rising popularity of functional and fortified variants.
Targeted innovation to drive new product developments
Drinking milk products’ health and wellness developments in 2025 reflect a mix of tradition and targeted innovation. The category still relies heavily on standard white milk products, but producers are increasingly investing in added-value formats that address modern nutrition concerns.
Health and wellness offer to broaden to cater to an increasingly sophisticated consumer base
Functional and fortified offerings have also become more prominent in drinking milk products in Slovenia. In this light, products are being enriched not only with vitamins D and A, but also vitamins B and E to support bone strength, immunity, energy metabolism and antioxidant protection.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Slovenia?
- Which are the leading brands in Drinking Milk Products in Slovenia?
- How are products distributed in Drinking Milk Products in Slovenia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovenia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Slovenia - Category analysis
KEY DATA FINDINGS
Flavoured milk drinks benefits from a combination of indulgence and health-orientated components
Extensive production, a wide portfolio and strong local relationships keep Ljubljanske Mlekarne on top
Large modern grocery retailers benefit from convenience and pricing advantages
Increasingly dynamic category emerging in line with health, quality and lifestyle trends
Targeted innovation to drive new product developments
Health and wellness offer to broaden to cater to an increasingly sophisticated consumer base
Dairy Products and Alternatives in Slovenia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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