PROSPECTS AND OPPORTUNITIES
Steady growth in drinking milk products supported by tradition and modern retail expansion
Sales of drinking milk products in Georgia are projected to rise steadily over the forecast period, underpinned by the enduring popularity of cow’s milk as a staple in local diets. Cow’s milk will remain the dominant category, benefiting from its strong nutritional perception and deep-rooted role in Georgian food culture.
Plant-based milk remains a niche despite growing consumer curiosity
Plant-based milk alternatives are expected to become more visible over the forecast period, driven by increasing consumer awareness and gradual diversification into varieties such as almond, rice, coconut, and oat milk. Nevertheless, this segment will remain small in absolute terms, reflecting its low starting base and the entrenched perception of cow’s milk as a healthy, natural, and traditional beverage.
Government initiatives strengthen safety standards and quality assurance
The government is expected to maintain and intensify its efforts to improve product safety and quality in the dairy sector, following several high-profile contamination incidents in 2025. Quality control measures are projected to remain a top priority, with ongoing inspections targeting potential contaminants, bacterial risks, and cases of product falsification.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Georgia?
- Which are the leading brands in Drinking Milk Products in Georgia?
- How are products distributed in Drinking Milk Products in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Georgia - Category analysis
KEY DATA FINDINGS
Rising prices, safety scandals, and shifting demand patterns in drinking milk products
Quality concerns and competitive shifts favour imports and niche positioning
Modern retail expansion strengthens supermarkets while traditional channels remain entrenched
Steady growth in drinking milk products supported by tradition and modern retail expansion
Plant-based milk remains a niche despite growing consumer curiosity
Government initiatives strengthen safety standards and quality assurance
Dairy Products and Alternatives in Georgia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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