PROSPECTS AND OPPORTUNITIES
Private label is set to gain momentum as drinking milk grows in a cost-conscious market
Sales of drinking milk products are expected to rise over the forecast period overall. As modern grocery retailers continue to expand across Mexico, private label offerings are set to benefit and boost sales.
Sustainability in cheese is set to evolve into a broader value chain approach
The dairy industry is under growing pressure due to its environmental impact, with most players initially responding through more sustainable packaging solutions, such as the use of recycled materials, reduced plastic content, carton boxes and milk bags. However, consumers are increasingly embracing a holistic view of sustainability, one that encompasses not only environmental, but also social dimensions.
Innovation will be essential for drinking milk products to remain competitive
With further retail volume declines in fresh milk and the increasing prominence of private label as a lower-cost alternative, traditional players in the category are expected to step up their efforts to launch new products. Innovations in packaging sizes, formats and product positioning are likely, as companies seek to counteract the negative outlook for drinking milk products overall.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Mexico?
- Which are the leading brands in Drinking Milk Products in Mexico?
- How are products distributed in Drinking Milk Products in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Mexico - Category analysis
KEY DATA FINDINGS
Flavoured milk drives growth while demographic and climatic challenges dampen sales
Grupo Lala SAB de CV maintains its leadership in drinking milk while Nestlé gains ground in powdered milk sales
Small local grocers lead drinking milk sales while retail e-commerce becomes the fastest-growing channel
Private label is set to gain momentum as drinking milk grows in a cost-conscious market
Sustainability in cheese is set to evolve into a broader value chain approach
Innovation will be essential for drinking milk products to remain competitive
Dairy Products and Alternatives in Mexico - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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