PROSPECTS AND OPPORTUNITIES
Fresh milk projected to see steady growth
Sales of drinking milk products will continue to be driven by fresh milk, which is a traditional product in Romania, even though consumption of fresh unprocessed milk directly from the farm will remain high. In fact, only one third of total milk production is collected by the industry which leaves a big quantity for own consumption and direct sales from the farm.
Goat milk seen as a healthier alternative but supply challenges persist
Goat milk is expected to be one of the most dynamic categories within drinking milk products over the forecast period, in retail volume terms. This is linked to the drop in the average unit price that has made goat milk increasingly affordable for a larger audience of consumers.
Full fat fresh milk set to fuel sales with vending offering new sales opportunities
Full fat fresh milk is expected to remain the largest and most dynamic category within drinking milk products over the forecast period. The category is set to benefit from healthy perceptions of full fat fresh milk, which is seen to be as healthy as natural fresh milk obtained directly from the cow.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Romania?
- Which are the leading brands in Drinking Milk Products in Romania?
- How are products distributed in Drinking Milk Products in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Romania - Category analysis
KEY DATA FINDINGS
Drinking milk products benefit from cap on price markups
Local dairies play a key role in drinking milk products
Modern retailers playing a key role in drinking milk products
Fresh milk projected to see steady growth
Goat milk seen as a healthier alternative but supply challenges persist
Full fat fresh milk set to fuel sales with vending offering new sales opportunities
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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