PROSPECTS AND OPPORTUNITIES
Further strong growth predicted for drinking milk products in Hong Kong
Value sales of drinking milk are expected to continue growing at a stable rate throughout the forecast period. This growth is largely driven by the increasing silver population and the rising number of health-conscious consumers.
Protein RTDs offer opportunities for growth
Milk-based protein RTD beverages have emerged as a significant trend within health and wellness segments, experiencing rapid growth this year. As more consumers become increasingly health conscious, many are not only focusing on their dietary choices but are also incorporating physical activities into their daily routines to enhance their strength and overall wellbeing.
Sustainability concerns will have greater influence on development during forecast period
Sustainability is poised to become a key value proposition for players in drinking milk products both during the forecast period and in the long run. Sustainability has constantly been gaining traction and increasingly becoming a core expectation for brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in Hong Kong, China?
- Which are the leading brands in Drinking Milk Products in Hong Kong, China?
- How are products distributed in Drinking Milk Products in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Drinking milk enjoys solid and stable growth amid sharper focus on health claims
Kowloon Dairy leads an increasingly competitive landscape as it invests in sustainability
Supermarkets and convenience stores as favoured distribution channels
Further strong growth predicted for drinking milk products in Hong Kong
Protein RTDs offer opportunities for growth
Sustainability concerns will have greater influence on development during forecast period
Dairy Products and Alternatives in Hong Kong, China - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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